“Bota Box has built a passionate fan base of millions of consumers by overdelivering on quality, earning it the highest repeat purchase rate of any of the top 25 wine brands in the U.S. “Within the segment, wine-based margarita sales have nearly doubled in the last year, creating a new category that’s now worth close to $200 million 1,” continued Guggino. beverage alcohol industry 1,” noted Jon Guggino, executive vice president of marketing for Delicato Family Wines. “Pre-mixed margaritas have become incredibly popular with consumers and are largely driving the growth of the pre-mixed cocktail category, which is one of the fastest-growing segments in the U.S. Delicato Family Wines, producer of Bota Box®, America’s number one premium 3-liter box wine, announced today the expansion of the Bota Box franchise into the ready-to-drink (RTD) wine cocktail category with the launch of Bota’Rita™, a new line of premium, pre-mixed margarita wine cocktails.īota’Rita Margarita wine cocktails will launch at retail in March of 2022 with two flavors, Classic Lime and Strawberry, made from the quality Bota Box wine that consumers love, blended with real agave, lime juice and natural flavors that together deliver a classic margarita taste on tap.
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